How to Become “Feed Goals”

I’m going to preface this post by apologizing for not posting for almost a month; I know I suck.

This post is going to be dedicated to my one true love: Instagram. More specifically, how to develop your personal style (or ‘theme’ as many people call it) for your Instagram feed. I am by no means an expert and my feed is forever changing, but I get a lot of compliments on my feed, so I thought I would share my tips and tricks to finally having the feed of your dreams. As always, don’t forget to follow me @austinrutland 🙂

Step One: Pick Your Theme/Style

Before you start working toward the feed style you want, you have to decide the kind of look you want for your profile. There are a million different kinds of feeds, such as white feeds, moody feeds, colorful feeds, neutral feeds. Mine leans toward the neutral/moody side. If you’re not sure what kind of feed you want to go for, the best way to figure it out is look for inspiration. But no one likes a feed copycat!

Apart from the theme of your feed, it usually helps if your content matches a specific genre as well. For example, my posts are 99% of the time either related to fashion or coffee/coffee shops. This isn’t a must, but it definitely helps the overall cohesiveness of my feed.

Step Two: Awareness

A common mistake I see a lot of people make is in the photo taking process, and that is being unaware of the color palette you’re using. For example, my feed consists of black, white, gray, and some muted blues, greens, and browns. So when taking photos, I only capture locations that match that color scheme. Uploading a photo with a pop of bright red would completely destroy the cohesiveness from photo to photo. So make sure to stick to content that matches whatever color palette you choose!

(If you’re really good at photo editing, sometimes you can get away with changing the color of a part of the image you don’t like, or simply desaturating it if you have a neutral theme.)

Step Three: Editing

Editing is so, so important to maintaining your feed. Much like sticking to the same color palette when taking photos, sticking to the same editing process makes your feed much more cohesive. Everyone’s editing style is different, and mine is kind of complex so I won’t get into the details of how I edit my photos. But my recommendation is to always use the same filter, or alternate between two filters that are similar. My favorite editing apps to use are Snapseed and VSCO, and a combination of the two can give you pretty much all the tools you would need to edit a photo to your liking.

Pro Tip: The selection tool on Snapseed lets you select a certain area and change the brightness, saturation, and contrast of that specific area, and it’s a pretty powerful tool for an iPhone app. This has saved my life multiple times when there is unwanted color in the photo.

Step Four: Consistency

Developing my feed quite literally took me months and months of experimenting with different colors and editing techniques, so be patient and consistent. Depending on how often you post, getting those first 9 photos on your profile to look great together can take weeks. It can be exhausting and frustrating, but if you are really committed to having an aesthetically pleasing feed, it is completely worth it when you finally get there.


If you guys have any more specific questions about tips for developing your feed or editing photos, please leave them in the comments below!

Have a wonderful day 🙂


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